JULIA MESTRE ♡ JULIA MESTRE JULIA MESTRE ♡ JULIA MESTRE
JOVEM DIONISIO ™ JOVEM DIONISIO ™
ANAVITORIA → ANAVITORIA ANAVITORIA → ANAVITORIA
MARCOS VALLE △ MARCOS VALLE MARCOS VALLE △ MARCOS VALLE
DI FERRERO ♡ DI FERRERO DI FERRERO ♡ DI FERRERO
© 97 - 2024
Creative Direction in music is something extraordinary and intense. Carry a blood connection with each project and artist. Over the years, I've realized that it bears intrinsic similarities to the advertising campaigns I encountered throughout college and work experiences. Still, with one notable difference: There's a subtle balance between what needs to be sold and what needs to be told. It needs to be real. It needs to have meaning. It definitely needs to have a lot to say.
It is impossible to embark on this mission without falling in love with the story, with the artist who tells it. As a creative director, I feel like I need to be there at all times. Be the first in and the last out.
As a Creative Director, I do the following:
︎︎︎ the conception, direction and coordination of any visual materials
(i.e., covers, videoclips, campaigns, teasers, etc.)︎︎︎
︎︎︎ executive production
︎︎︎ online and offline communication strategy
︎︎︎ styling and image direction
click on the cover to learn more ︎
films
- Julia Mestre em "Arrepiada"
- Pete Mcee em "Selva de Perdas: A Lágrima do Astronauta"
- Gilsons e Jovem Dionisio em "Algum Ritmo"
- CADEIRARIA TARTARUGAS (a short film)
- Jovem Dionisio em "Pontos de Exclamação"
- Jovem Dionisio em "Neste Contexto"
- Anavitoria e Jovem Dionisio em "Aguei"
- Jovem Dionisio e Marcos Valle em "Melhor do Mundo"
an untimely and noisy revolution
I met Skraba playing soccer. At the time, Skraba had Som 172, a hip-hop collective that brought together music lovers and gave access to those who lacked financial
or professional support to practice their art.The more I got involved with the project, the more I wanted to go deeper. That's when I presented the “Estúdio 172” to Rafa, which appealed to new formats, translating music through visual expressions. We also founded the “Estúdio 172 sessions”, which came soon after. It was a series where we recorded more than 50 lives and generated a connection with different musical genres and Brazilian artistic expressions. We promoted hip-hop culture differently, resulting in millions of streams on the biggest platforms, two international awards, and collaborations with artists like RZO and Caveirinha, for example. 172 was born in 2015, when I was still 17 years old, and followed as an independent label for seven years,
an untimely and noisy revolution.
click on the cell phone to see 172`s reel and digital portfolio ︎
click on the video and watch "Estúdio 172 Sessions" full series ︎
Felipe Fonseca, also known as Fon, is a 26 years old creative film director, born and raised in Curitiba, in the south of Brazil. For the last couple of years, he has been featured in a few festivals and editorials, as booooooom and the 45th yearbook of the Creation Club of São Paulo.
At 17, he was a business partner and founder of Estudio 172 alongside Rafael Skraba. Together, they created this independent creative and film studio that reached the mark of 25 million views on YouTube, with the original project "Estudio 172 sessions", bringing different artists from the Brazilian music scene.
From 2018 until 2019, he directed original content and advertising at Asteroide, a film company based in his hometown, with more than 20 Cannes Lions on its shelf.
Since 2020, he has been working as creative director for Jovem Dionisio, the number one Brazilian band on the billboard in 2022, with the album "Acorda Pedrinho", which he creatively directed the entire project. With hits like "Pontos de Exclamação" and "Algum Ritmo, the band has already performed all over Brazil and Europe.
Besides that, he is directing films for selected artists in Brazil, one of them is Julia Mestre, the Latin Grammy winner of 2021. The result of this partnership is his most recent work: “Arrepiada,” a long-format music video for the song that brings the name of her brand new album.
Fon was the finalist at Ciclope Latino, Berlin Commercial and Music Video Festival (mvfbr) as “new director” and won the prize at Los Angeles Indie Short Fest as “Best Music Video.” See below the festivals that he had been nominated:
awards
- Finalist on Brasil Music Video Festival 2022
- Winner on Clube de Criação do Paraná 2021
- Finalist on Buenos Aires Music Video Festival 2021
- Finalist on Bogotá Music Video Festival 2021
- Finalist on Ciclope Latino 2020
- Winner on Los Angeles Indie Short Fest 2020
-
Finalist on Berlin Commercial 2020
- Finalist on Chicago CineYouth Festival 2020